The Chargers official twitter account just released a trio of videos teasing the team’s new updates to their colors, logo, and uniforms.
First up is a video that should get the blood pumping a little bit faster. It features the team’s new official primary colors with some awesome concept shots of what SoFi Stadium will look like on game days. There’s even a little smiley-face with lightning bolts for eyes that looks oddly like a graphic from an old Blink-182 album.
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⚡️⚡️ ⚡️ pic.twitter.com/7MuGHdwosS
The team then released a simpler, six-second video to give you a straight-forward view of the “updated” team logo. As you can probably see, there hasn’t been a ton of changes to the bolt itself but the font is definitely new and modern. I don’t know what it is, but it definitely screams “SoCal” to me.
The final video is the best of them all as it is directly pointed at what the new uniforms will potentially look like. The video includes dozens of snapshots of past uniforms, dating all the way back to the 1960’s. The narration really hammers home the importance of the powder blue uniforms and how they’ve been widely-regarded as the best-looking uniforms in the entire league for years and years. At the end, Good Morning Football’s Peter Schrager makes a guest appearance and is apparently “shown” the jerseys, with his genuine reaction to see the new team threads.
From the team’s official press release:
“Widely considered to own – in totality – the best collection of uniforms in sports, the Chargers have brought their iconic Powder Blue and Sunshine Gold colors to the forefront of the team’s new mark, logotype and soon-to-be-revealed uniform design as a reflection of the diverse outdoor culture that is a way of life for millions in the region.”
“Ultimately, when you have the best uniform in sports, the goal is not to reinvent the wheel with wild new design. You evolve it. You simplify it. You take what people love about it, and you make it even better.”
I’m stoked that the team decided to go with a simplistic design and let the history of the franchise and the history of the jerseys do the heavy-lifting as they enter into a new era of Chargers football.