Chargers Hire LaDainian Tomlinson as “Special Assistant to the Owner”

The Chargers have called in backup in the “Fight for LA,” or have at very least, have signed their first cheerleader a month and a half ahead of open auditions.

This is a smart move by the team for two reasons.

First, it will definitely help to win NEW fans. He’s a name that even the most casual football fan should know, he is pretty charismatic, and he already has a job on NFL Network where he can reach a national audience.

Second, LT has always been involved with the community and he will likely continue to champion community outreach programs. He will help to make the Chargers more than a football team in LA, which will be important because most of the data says a large portion of the people in LA, don’t care too much about the NFL.

Where this move will hurt them a little is with the (former) fans in San Diego. Many fans still feel betrayed, and I frankly don’t blame anyone for feeling that way. But this will come across as the team, and LT personally, as giving them another slap in the face.