The Chargers have called in backup in the “Fight for LA,” or have at very least, have signed their first cheerleader a month and a half ahead of open auditions.
NFL Hall of Famer and Icon LaDainian Tomlinson Joins Los Angeles Chargers as Special Assistant to the Owner— Los Angeles Chargers (@Chargers) March 30, 2017
INFO: https://t.co/3W83bRxYPn pic.twitter.com/AURnMNRsVP
This is a smart move by the team for two reasons.
First, it will definitely help to win NEW fans. He’s a name that even the most casual football fan should know, he is pretty charismatic, and he already has a job on NFL Network where he can reach a national audience.
Second, LT has always been involved with the community and he will likely continue to champion community outreach programs. He will help to make the Chargers more than a football team in LA, which will be important because most of the data says a large portion of the people in LA, don’t care too much about the NFL.
Where this move will hurt them a little is with the (former) fans in San Diego. Many fans still feel betrayed, and I frankly don’t blame anyone for feeling that way. But this will come across as the team, and LT personally, as giving them another slap in the face.