In western New York, the process of applying pressure has commenced, with an editorial in the Buffalo News explaining that the Bills organization "owes it to supporters to do everything it reasonably can to implement this new program." The News argues in part that the taxpayers who funded the stadium — and who partially will finance the renovations — deserve the ability to watch the games at home. Whether the NFL intended this outcome or not, look for more and more media in towns with teams that struggle to fill their stadiums to call upon the local football franchises to ensure that the new floor for ticket sales translates into televised contests.