Ri-val-ry: competition for the same objective or for superiority in the same field.
If I could insert a gif zooming in on 'same field' deeper and deeper I would but, I'm not smart enough to do that. You know what I am smart enough to do? Know how fucking stupid it is to force feed a rivalry between two teams that MAYBE will play one another once a season, if not only pre-season. Not only are we talking different divisions, but the Chargers and Rams are in all together different conferences. That's like when you go to a wedding and your parents say, "This is your cousin Peter" and Peter is wearing a brown braided leather belt with sketchers and has psoriasis and you instantly think, "This is not my cousin, this is some nerd I do not care to know, Mom." It's like Bob Diaco trying to make civil conFLiCT a thing. Stop trying to make fetch happen.
"But #FightforLA isn't about the on field rivalry, its about winning over the fans!"
Shut up! The LA sports fans (Hi to all 7 of you) aren't a people to be pined over. They don't want you to tell them how much you want them. The Chargers need to kick through the door of the city of angels and let their presence be known. Go drop your big ol' lightning bolt right on top of the Hollywood sign and say, "We outchea". Think about it this way, would you ever tell a girl how much you like her and are going to fight to win her over? You lose that battle, you lose that battle 100 times out of 100 pal. That girl is going to say, "I'm sorry, you're really sweet and all, but there is someone else. I'm going to go over to the guy who doesn't give a shit about me and keeps leaving me. Where can I buy a Las Vegas Raiders shirt??" Because do not forget, the Raiders maintain a large area of fan real estate down here. Which brings me to my next point...
How should the Chargers reignite their rivalry fire? I want Anthony Lynn to come out dressed in a bright red suit a la Suge Knight and say, "Hey all you Raider fans, if you don't want your owner to be all up in the play calling, eatin' all his meals at PF Chang's, dressed in all white with that pumpkin pie haircut... Come over to the Chargers..." and BOOM. The Raiders Chargers rivalry is the dirtiest fight in sports. I want Hunter Henry to snap chat his toilet bowl with a caption saying "Live look at the black hole". Have Philip Rivers go to meet Derek Carr in the middle for prayer, and then wedgie the shit out of him. Embrace the villain. Disrespect the leftover Raiders fans so much that the outliers have no choice but to respect you.
I guess if you take anything from this it's to double down hard on the pre-existing rivalry, don't try to make up a new one out of thin air. The Spanos family at it again with some Mensa level market research.
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