It's so corny from the theme music to the questions, the hosts.. all of it. They need to make it exciting, it stuff like this that shows how small market of a team it really is and is somewhat unappealing to spoiled Lakers fans from LA. Chargers really have to step up their marketing, wasn't it last year the douche bag PR guy with his "chill pill".
Here's an example.
http://www.chargers.com/news/article-1/A-Look-Back-at-a-Busy-Week-at-Chargers-Park/54b2d75b-4cd1-4f16-935c-ca662a3f04e3