As many people know, the NFL has recently allowed all teams the option to lower an attendance rate at home games to avoid blackouts.
For chargers fans this was great news.
Simply put, the Chargers could lower the attendance by choice to as low as 85% to avoid a blackout. This new rule seemed to be tailor made for a team like the Chargers who have had six blackouts in the previous 16 contests held at Qualcomm.
In fact all 6 of the blackouts did top 85% ticket sales.
Shockingly, the Chargers organization turned this offer down, and kept with the 100% ticket sales or a blackout policy they have been burdened with.
Really , it makes no sense on the surface, but after a little reading, you will find that greed once again reared its ugly head.
A.G Spanos told the NC Times:
"We're in one of the oldest stadiums in the league, and don't have opportunities that other teams have to increase revenue with things like a bigger naming rights deal or digital signage," executive vice president and CEO A.G. Spanos said. "We rely heavily on ticket sales as a primary revenue stream. This market has shown an ability to sell out games over the last 10 years, and we need to take advantage of that."
That's true, but those 8 of the last 10 years don't matter when 2 of the last 2 years were effected.
The problem that Spanos runs into is that if they drop to 85% , then any ticket sales past the 85 % mark will be split 50-50 with the visiting team.
Anybody that's ever been to a Charger game knows that at least 15% of the fans at every game are there because of the visiting team anyway!
So, chalk this up for another loss for the city of San Diego. There will be blackouts that the team could have avoided, and now the writing is on the wall.
So basically this team is willing to alienate 90% of it's fan base that can not afford to attend games, rather than split 15% ticket sales with another team. Is that good business? Lets do the math on that.
8 home games
the amount of tickets affected of 70,000= 5,250
7.5 % of tickets (on a sellout going to visiting team)
5,250 total tickets per game
average cost $100 per ticket
Total per game - $ 525,000 dollars
Total per season - $ 4,200,000
So the bottom line is this - The San Diego Chargers will have blackouts this season. Those blackouts all could have been avoided for the total cost of $4,200,000 dollars.
690,000 Chargers fans will be affected (According to television coverage views).
To me, that just seems like bad business. Also ,I know that my worth to the Chargers organization as one of the 690,000 is collectively not worth 6 dollars of a sacrifice for the $4,200,000 that would be lost to avoid a blackout. I've paid more than that for a beer at Qualcomm.
4,200,000 dollars is enough money to buy 210,000 bottles of Sailor Jerry, so its fully understandable!!