To start all the way back to that beginning, go past the jump…
Barron Hilton chose to name his team “The Chargers” because of his love for the bugle playing and the crowd screaming “Charge” at Dodger and Trojans games. He wanted to make sure that the “Charge” cheer would be made several times during his team’s home games.
As a side note, the new league lost one of its teams shortly after that meeting, when the NFL promised Max Winters and Bill Boyer a franchise in Minnesota. The Minnesota franchise pulled out of the AFL. The fledgling league scrambled to find their 8th team and was able to get a group of eight Northern California investors that would plant a team in the Bay Area (they who must not be named played in San Francisco for the first few years of their cursed existence). So the next time you root against the arch rival, remember, they would not have existed in the form we know and loathe, except for the Vikings.
The league was organized into two divisions, east and west, with a 14 game schedule (each team played against each other twice, once each home and away). The Western Division was composed of the Denver Broncos, the Dallas Texans (who moved to Kansas City in 1963**), the Bay Area team, and the Los Angeles Chargers. Never again wonder about how bitter the rivalries are in today’s AFC West; consider that all four of these teams have been competing against each other for post-season slots since 1960, without interruption. (The Tampa Bay Buccaneers were in the division for one year [1976] and the Seattle Seahawks were members from 1977 through 2001. Neither team really fit in all that well in the AFC West. The hatreds among the original four were already too deeply established.)
League rules called for 35 man rosters, with a minimum salary of $7,200 a year for each player. The AFL’s first draft was held on November 22, 1959. This 30 round affair was followed by another 20 round draft on December 2. Significant draft choices for the Chargers were Paul McGuire (P & LB)
Free agents from the NFL and CFL were also used to stock the team. These included Jack Kemp (QB, previously from the Detroit Lions)
and Sam DeLucca (OT).
Reports from that year describe some AFL training camps having 200 players competing for the 35 roster slots when the camps opened in July 1960! (Denver was mentioned as one of the teams having that large of a training camp.)
The coaching staff, even without considering that it was put together for a new team in a new league, proved to be stellar. The Chargers ended up with Sid Gillman (Barron Hilton originally wanted Frank Leahy, but Leahy decided against taking the job) as head coach. Gillman was coming off a 2-10 season for the LA Rams that cost him his job. It would be possible to do a whole series on Gillman and the way his innovations changed the game of football, many still recognizable 50 years later.***
Gillman was a relentlessly hard worker and demanded much from his assistants. He received much because the assitants were special. In two cases, Hall of Fame special. Chuck Noll was the defensive line coach; he went on to coach the Pittsburgh Steelers to four Super Bowl titles. Jack Faulkner, later GM for the LA & St. Louis Rams was the defensive backfield coach. Joe Madro was Gillman’s offensive line coach and a longtime assistant. The other offensive assistant, the backs and receivers coach, remained with the Chargers for three years, until he took over as head coach of the Oakland team. His name was Al Davis. The less said about him on a Charger’s blog, the better. Think about that team’s coaches. 3 out of 5 members of the coaching staff now have busts in Canton, Ohio. Some have argued that this was the best coaching staff ever. It would stay intact for only two years, when Faulkner took the head coaching job in Denver following 1961 season.
The next installment of this series will cover the 1960 season and the move to San Diego.
* His Father, Conrad Hilton, is the one that started Hilton hotels. Barron grew and expanded the business. He is Paris Hilton’s Grandpa and reportedly does not like his granddaughter’s behavior, believing it has tarnished the family name.
*** Gillman’s impacts were many and varied. He was the first coach to make use of film study on his own team and opponents. His was the first staff to include the position of strength and conditioning coach (1963). His main contribution, though, was in the development of the passing game. Many of these innovations were covered earlier in the season, here. Gillman developed the "passing trees" and the “The Field Balance Theory” which split the “offensive ends” wider (and turned them into wide receivers in the process) to get the defense stretched horizontally and use a dedicated fast receiver as a deep threat to stretch the defense vertically. In fact, fans of modern football have two San Diego Coaches mostly to thank for the game as it now, Sid Gillman and Don Coryell, but mostly Gillman. Coryell was an extreme innovator with I-Formation football in the 50’s, until he got to SDSU and saw what Gillman was doing with the passing game. It did not take long for the student to surpass the master in pushing the passing game further along. He was helped by league wide rule changes in the mid-seventies, but we’ll get to that later.




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