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Stadium Thoughts and Musings: Part 2 - Not Here...

The biggest difficulty facing the San Diego Chargers and their efforts to get a new stadium built has been, more than anything else, the lack of a firm location.  You can't seriously discuss financing a new stadium, discuss parking issues, making adjustments to the infrastructure, and holding a public vote, until you know where you're going to put a stadium.

The previous article about Chargers' stadium business took a look back in time at their previous and current home fields.  Today, I will be looking at sites around San Diego that have been discussed, some in much greater length than others, and will attempt to provide a few thoughts about why these locations did not work out.  I have omitted some proposals, including the 10th Avenue Marine Terminal - because the Port of San Diego is adamantly opposed to such a proposal, as well as a site in Escondido - which is on hold pending the result of a study in downtown San Diego.

Some of these locations were not much more than pipe dreams and speculations, while other locations were killed by political opposition and/or infighting, and a bad economy.  More below the jump

Star-divide

Qualcomm Stadium Site.

Qualcomm_site_medium

Beginning in 2003, the Chargers began in earnest to try and place a new stadium at the Qualcomm Site.  Per recommendations made by the Citizens Task Force on Chargers Issues Final Report, the plan was for the San Diego to lease the 166 acre Qualcomm site to the Chargers.  In exchange for this lease, the Chargers would pay for the costs of a new football stadium, expand riverfront parks along the San Diego River, and retain the rights to commercially develop other portions of the site with commercial, retail, or residential properties (see image below).

New_qualcomm_medium

It's important also to note that the "Ticket Guarantee" negotiated as part of the Stadium Expansion and Renewed Lease in 1995 had only allowed the city to make net revenue of $4.3 million from the period of 1997-2002 ($35.8 million in rent against $31.5 million lost for guaranteeing "sell-outs:), while paying at least $10 million annually in operational costs and required maintenance.  The lease was renegotiated in 2004, getting rid of the "Ticket Guarantee" and pushing the Chargers' "Escape Clause" back to 2007.

This proposal was abandoned by the Chargers in January of 2006, due to financial problems in San Diego, and lukewarm (at best) public and political support.  This forced the Chargers to look at other locations.

National City site.

National_city_site_medium

In 2006, the Chargers began negotiating with cities outside San Diego for potential sites.  The National City site was at the bottom end of the city, near the Junction of Interstate 5 and State Hwy 54.  National City's proposal never really gained any traction, due to a sluggish economy and opposition from the Port of San Diego, which was concerned about the loss of land which could lead to a loss of money and jobs.  Furthermore, this location would have required significant infrastructure improvements, including new freeway exits and a realignment of San Diego Trolley tracks.  National City backed out in May of 2007.

Oceanside Site.

Oceanside_1_medium

Oceanside's involvement began in January of 2007.  The first location discussed in relation to Oceanside was the old Center City Gold Course, located on Goat Hill above Interstate 5 and Oceanside Blvd.  This proposal would have called for the Chargers to purchase additional land nearby, or in other parts of the county to help offset construction costs.  One element of the proposal that was attractive was the location's close proximity to the Coaster and Interstate 5, as well as possibly luring more ticket buyers from the Orange County area.  Oceanside's proposal fell by the wayside in October 2007, as the Oceanside City Council determined that too much public money would be involved in constructing a stadium.

Chula Vista Sites.

Chula_vista_east_medium

Chula Vista presented the Chargers with 2 attractive options beginning in 2006.  The first option was the site above, located in east Chula Vista near the now-completed State Hwy. 125.  The primary hurdles for the Chargers at this location involved the lack of access for freeways, and no existing (or planned) Trolley service.  Before long the Chargers shifted their efforts west, to a site along the bayfront.  Both sites however, received significant study from the Chargers in their Chula Vista Stadium Proposal.

Chula_vista_bayfront_medium

The current site of the South Bay Power Plant became the primary option in Chula Vista.  At the time, Chula Vista was also negotiating with a developer (Gaylord Entertainment) to build a convention center immediately north of the Power Plant site.   The site would have required infrastructure improvements for access from Interstate 5 as well as a Trolley Station, and also would have waited for the demolition of the Power Plant. 

However, more than anything else, what killed this possibility was infighting between members of the Chula Vista City Council.  Mayor Cheryl Cox was the prime mover in the development of the convention center, while the prime supporter of the Chargers move was Councilman John McCann.  In the end, the Chargers decided that Chula Vista was not in position to get a stadium built, primarily due to the continued presence of the Power Plant, as well as a lack of political will.

Downtown San Diego.

East_village_medium

Late in 2009, the Chargers revealed that they have begun discussions with San Diego about a stadium located immediately east of Petco Park.  However, due to the limited amount of space available for development (15 acres), the Chargers also announced that they would require a significant public contribution.  Among the advantages named in this location, is the ready access for the Trolley, as well as 3 freeways within 5 minutes of the site, which would significantly lower infrastructure costs.  Also, because the site is located in "redevelopment zone" there is the possibility that money could be shifted towards a stadium project.

The search for a new stadium, in a nutshell.  Next time... What's the matter with Qualcomm Stadium?

Comment 33 comments  |  2 recs  | 

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man I hope they can

start freakin buidling a stadium.Because in my opinion, Qualcomm is cursed

Reppin SD (Z-G)

by BFTB_zach on Mar 9, 2010 9:26 PM PST reply actions  

Good Read

Good job of organizing each site with discussion and visual aid, something I believe has been lacking in understanding exactly where the site in question the Chargers and each city have deliberated over.

I think a new stadium should be able to house an arena, to become really state-of-the-art, so that we may be able to get Final Fours, etc. With today’s technological abilities, this can be done to get rid of that eye-soar that is the San Diego Sports Arena as well.

Looking forward to your next article, “What’s wrong with the Q?”

by ThunderBolt on Mar 9, 2010 10:32 PM PST reply actions  

Im glad the Spanos family dont plan on selling the team, cause at least they run it like a business. And right now it doesnt make good business sense for them to leave. As long as the NFL has the Bills and Jags it will make more sense from them to move than the Chargers.
At least in this economy where the municipalities are broke, cause private stadium projects come will rich dude(s) behind; just the kind of people the Sponos dont want to do business with.

by AirNorval on Mar 10, 2010 1:32 AM PST reply actions  

Jeff...

you are easily becoming my favorite columnist,this was another informative piece and it’s something I know we ALL have huge interest in.Thanks buddy…

by Gorditoe1 on Mar 10, 2010 9:00 AM PST reply actions  

Agreed

Awesome piece man. Great information included in this, something very near and dear to all our hearts.

I’m still dreaming dreams of a new stadium in Mission Valley, I know a downtown site has more to offer and access to MV is horrible… Something about the Chargers in MV makes my heart warm though.

by ArksnBolts on Mar 10, 2010 9:13 AM PST up reply actions  

Also..

Are the Chargers putting so much emphasis on allotted space because of the aspect of future redevelopment around the stadium site?And I know it’s a tiring Q but are they at least trying to fit space in their proposed site for the tailgaters?

by Gorditoe1 on Mar 10, 2010 9:07 AM PST reply actions  

I would assume tailgators are a low priority

There’s most likely not a lot of revenue to be generated from tailgaters.

No, I don't think you're an idiot. Please don't go trying to prove me wrong.

Bolts from the Blue - General Manager: It is what it isn't

by Wonko on Mar 10, 2010 11:28 AM PST up reply actions   1 recs

Don't they charge $20 or something for parking?

I mean sure, they still would. But if there’s no tailgating, it seems to me that then people would be a lot less inclined to park at the stadium and take the trolley instead.

But that stuff is probably pocket change compared to the revenue they’d get from a new stadium.

"I aim to misbehave." - Mal Reynolds

by Zach (maestro876) on Mar 10, 2010 11:30 AM PST up reply actions  

How much of that money is realized by the Chargers?

The parking lot at the current stadium is run by Ace Parking and is owned by the city. Not sure what the Charger cut is. But, even if they do get a cut, like you said, it’s not as big of a boon as getting those brand spanking new luxury boxes filled.

No, I don't think you're an idiot. Please don't go trying to prove me wrong.

Bolts from the Blue - General Manager: It is what it isn't

by Wonko on Mar 10, 2010 11:36 AM PST up reply actions  

I heard

that city takes all the parking money.

by Jonny Dub on Mar 11, 2010 7:38 AM PST up reply actions  

That's kind of what I was thinking.

No, I don't think you're an idiot. Please don't go trying to prove me wrong.

Bolts from the Blue - General Manager: It is what it isn't

by Wonko on Mar 11, 2010 9:45 AM PST up reply actions  

Im getting ready to ride my bike this year, and just chain it to a light post out front. I think it would be funny driving past people in the jumble $%*# created after the game. Waiting for the trolley might suck even more especially in a loss.

by AirNorval on Mar 11, 2010 12:41 PM PST up reply actions  

Bring a book
Play with your smart phone.
Return some phone calls.
Watch the TV with football highlights.
The trolley ain’t so bad, at least you don’t have to concentrate on the road.

No, I don't think you're an idiot. Please don't go trying to prove me wrong.

Bolts from the Blue - General Manager: It is what it isn't

by Wonko on Mar 11, 2010 12:54 PM PST up reply actions  

They will charge more for less spots

And since the spots are used more frequently, like in downtown. They could likely make more money, on whatever contract they sign with acee or who ever runs the parking thing.

by AirNorval on Mar 10, 2010 7:56 PM PST up reply actions  

What of Escondido...

…by the 78/15? I was actually thinking that it could be a good spot since it has train access and a bigger demographic (LA , OC, Inland Emp folk) could attend games.

"Watch out where the huskies go, don't you eat that yellow snow."- Zappa

by QuesaDiaz on Mar 10, 2010 9:40 AM PST reply actions  

At the top of the article...

I explained why I’m not discussing Escondido – the Chargers have placed Escondido on hold while they work out the downtown location. Escondido’s City Administration folks are also laying back to see what happens downtown. I think that if downtown falls through, Escondido represents the last chance – unless something bizarre happens in Chula Vista.

"The bureaucratic mentality is the only constant in the universe." - Dr. Leonard McCoy.

by Jeff (sliderockmpc) on Mar 10, 2010 10:03 AM PST up reply actions  

Must'a jumped over that bit.

Thanks. Great article, real thorough.

"Watch out where the huskies go, don't you eat that yellow snow."- Zappa

by QuesaDiaz on Mar 10, 2010 10:11 AM PST up reply actions  

I work by the Power Plant

and its going down. Its a great location for a stadium, probably the second best spot only to Mission Valley.

But Chula Vista is a mess right now. I know the Chargers were open to working with Gaylord for a convention center, but the city needs to have everyone on board for that. With McCann serving in Iraq, he was the Chargers best voice within the city.

Downtown seems like a good spot, but could they even have a parking lot? The Q has 18,000 spots but a downtown spot would maybe have 1000 spots and that would probably be for the corporate sponsors and luxury box people. I know San Diego can’t do what Dallas did, but you have to offer people a reason to leave their house with their HD TVs. If I can’t tailgate, and I have a 50 inch HD TV, and the only ticket I can get is a nosebleed, and I can have whatever food and beer I want from my house, why even go? I know people will say “its the experience!” or “there’s nothing like it!” Whatever. I want an experience going to a game, not overcrowded areas and ignorant Jets fans(my bad).

LT Style, Electric Glide

"It's all part of the plan." Jeff Moorad and The Joker in the Dark Knight.

"Just because you went to the Finals last year, you can’t go out on the floor and expect teams to lay down. We got no heart. You can only make so many excuses. Everybody has to come and play hard, not just one or two guys."-Matt Barnes

by L Magico on Mar 10, 2010 4:45 PM PST reply actions  

Not great for tailgating...

but there should be plenty of parking downtown. Remember, they have the convention center, plus plenty of downtown lots. Their plan is basically to make use of the existing Petco park infrastructure, including the parking and the trolley.

The biggest crowding issue would be if they were dumb enough to schedule a Padres and Chargers game on the same day.

by CABurrito on Mar 10, 2010 5:17 PM PST up reply actions  

but there should be plenty of parking downtown

When was the last time you tried to park downtown?

by SJO on Mar 10, 2010 5:18 PM PST up reply actions  

I’ve never had a problem finding parking for Padres games or the convention center. There are almost 30K parking spots down there, many of which exist just for fans going to games. But then again the attendance is likely higher for a Charger game.

by CABurrito on Mar 10, 2010 6:07 PM PST up reply actions  

There’s parking in downtown. You just have to pay; and its not centralized. Not that it really matters, most people take the trolley it cost five bucks and you wont get a DUI.

by AirNorval on Mar 10, 2010 7:51 PM PST up reply actions  

Or park at Ralphs on 2nd and Market. If you do it the legal way it costs you a buck and you get a candy bar!

by sd_Baby-B on Mar 11, 2010 12:39 PM PST up reply actions  

Nice

Sometimes Im around 12th and Market. My favorite spots are the churches, I guess they figure Jesus wasnt a snitch.

by AirNorval on Mar 11, 2010 12:44 PM PST up reply actions  

Jesus saves

you a parking space.

No, I don't think you're an idiot. Please don't go trying to prove me wrong.

Bolts from the Blue - General Manager: It is what it isn't

by Wonko on Mar 11, 2010 12:54 PM PST up reply actions   1 recs

You guys just proved my point

This is what people DONT look forward to when going to a game:
Driving to the stadium, and having to take the trolley AFTER parking their car.
Parking in un unsecured supermarket lot with the potential of theft/vandalism, and then having to buy a candy bar, and getting raped/mugged while eating said candy bar while walking to your car.
Praying to Jesus to find a parking spot
Needing a GPS unit to get to the stadium after parking their car
Parking their car next to hobo’s dirty sleepingbags, and worrying about urine on the soles of their shoes.
Ability to tailgate without sharing with said hobos.

by SJO on Mar 11, 2010 4:00 PM PST up reply actions  

Dude

You’re being a bit dramatic. Do you really have such a low opinion of downtown SD?

Parking for Charger games would be easy: Go to the convention center or one of the dozens of lots around there. Shell out your $10-$20, same as you would the Q. Leave your car in that secured lot and have a good time. Done it plenty of times, never had a problem.

There are even lots designated for tailgating, and I have to believe that the football stadium would include some more. Or just go to any of the hundred bars and restaurants down there if you want.

People who take the trolley would take it TO downtown after parking elsewhere in the city, like in Fashion Valley, or just getting dropped off/walking to the trolley station.

by CABurrito on Mar 11, 2010 6:21 PM PST up reply actions  

one thing to note about the tailgating lots

Is that the planned site for the new charger’s stadium is right on top of the current Padres tailgating parking lots, so those would disappear. Maybe the padres and Chargers would designate other lots tailgate lots, but the current ones would be gone.

by Stephen (shaynes41) on Mar 12, 2010 8:36 AM PST up reply actions  

Thank you

for using photos as a visual aid. All this time I’ve been in the dark about these proposed sites and now I finally know what they’re talking about.

Here’s hoping they can keep the Chargers in San Diego.

by Kame on Mar 10, 2010 5:59 PM PST reply actions  

Downtown

Seems like the only viable option to me at this point.

by AirNorval on Mar 10, 2010 7:56 PM PST reply actions  

I agree

I have felt that way since it looked like the Qualcomm site would not be viable.

by Kornchex on Mar 11, 2010 4:48 PM PST up reply actions  

i hope

u stay in san digeo

okay i have cerebral palsy arthris and chronic fatigue as well i have a great life and loveing folks some days are better than other days i got a make-a-wish in 2001 and saw my favorite team the broncos it was the trip of a lifetime i wish everyone couild have gotten to enjoy that with me i know some of u hate the broncos and that okay but i bleed organ and bule for my mnr fans but i bleed orange and blue denver will rise again resident broncos fan for every blog resident broncos for stampede bule thanks shvd98z24

by j-man on Mar 12, 2010 2:20 PM PST reply actions  

Is there a proposal for Poway?

I remember hearing a little bit of talk that they would put it right near the Escondido Freeway nearby Rancho Penasquitos and Sabre Springs… which would actually be within SD city limits. This was a couple of years ago, though, and I doubt anything ever came of it.

Yup, I'm the nut who believes Mark Loretta is a possible future Hall of Famer.

by StrangeBroP25 on Mar 14, 2010 10:17 AM PDT reply actions  

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